media & press
interviews, videos, the coverage
critical reception — complete album-by-album timeline
The critical history of Tycho is a story about the friction between what music is and what music criticism expects it to be. Across more than two decades and seven…
critical reception — complete deep dive
Few artists in twenty-first-century electronic music occupy as peculiar a critical position as Scott Hansen's Tycho project. Over two decades and seven studio albums,…
interview archive — deep dive
Scott Hansen is not a natural interviewee in the celebrity sense. He does not perform for the press. He does not traffic in quotable abstractions or rehearsed sound…
key interviews and revelations: scott hansen in his own words
Scott Hansen is, by the standards of contemporary electronic music, an unusually cooperative interview subject -- and an unusually revealing one. He talks about specific…
music videos — the complete deep dive
Scott Hansen has spent more than two decades navigating one of the harder problems in contemporary music promotion: how do you make a music video for music that has no…
podcast & long-form interview appearances — definitive guide
Scott Hansen is not a guarded interview subject. Across more than two decades of podcast appearances, radio sessions, video deep-dives, Reddit AMAs, and long-form print…
press coverage evolution — from blog scene to grammy coverage
The story of how media came to understand and frame Tycho is inseparable from the story of the project itself. Over more than twenty years, coverage shifted from…
press tour & media itinerary history
The story of how Scott Hansen has navigated the music press over twenty-plus years is, in miniature, the story of how independent music media itself has changed. He…
press tours & media cycles — complete analysis
The story of how Scott Hansen navigated two decades of music journalism is in many ways the inverse of the standard arc. Most artists begin with press and use it to find…
radio, playlists & broadcast history
Few instrumental acts of the past two decades have accumulated a broadcast record as geographically broad and institutionally deep as Tycho — the musical project of San…
radio, playlists & broadcast — the definitive history
Few instrumental projects of the past quarter century have penetrated broadcast culture as broadly or as persistently as Tycho. The music that Scott Hansen has been…
scott hansen in long-form: a deep dive into tycho's most revealing podcast appearances and interviews
Over the course of more than two decades making music and art under the names Tycho and ISO50, Scott Hansen has accumulated a substantial body of recorded conversation —…
social media strategy — deep dive
Scott Hansen's relationship with social media is best understood not as a marketing strategy applied to a music career, but as the continuation of a curatorial…
social media strategy — definitive timeline
The story of how Tycho built and maintained a digital presence is the story of a single creative sensibility navigating a succession of platforms — each one arriving…
the critical reception history of tycho: from blog discovery to grammy nominee
Few artists in twenty-first-century electronic music occupy as peculiar a critical position as Scott Hansen's Tycho project. Over two decades and six studio albums,…
the grammy nominations: tycho's journey to music's biggest stage
Few moments in Scott Hansen's career carry the weight of two phone calls he never expected to receive. The first came in December 2016, when the Recording Academy…
the kexp sessions: tycho's most important live documents
There is a particular category of live performance document that transcends its format. Most in-studio radio sessions are promotional obligations: a band arrives, sets…
the music video catalog — a complete visual filmography
Scott Hansen has spent more than two decades solving a problem most music video directors never have to think about: how do you make a moving image for music that…
the music video catalog — every visual production from a walk to infinite health
The visual catalog of Tycho constitutes one of the most coherent long-form audiovisual projects in contemporary electronic music. From rudimentary geometric animations…
the podcast appearances — complete interview & long-form archive
Scott Hansen occupies a peculiar position in the history of audio interview culture. As both the musician Tycho and the graphic designer ISO50, he arrived at the podcast…
the podcast universe of tycho: every appearance, interview, and audio feature
Podcasts did something for Scott Hansen that traditional print media never quite could. A magazine profile, however empathetic, imposes its own structure: the writer…
the press tour: how hansen promotes each album cycle
Scott Hansen has spent two decades building one of independent music's most carefully calibrated promotional machines — not through conventional industry networking or…
the social media strategy — building an audience without playing the algorithm
Scott Hansen has never had a social media strategy in the way the term is commonly used. There was no editorial calendar, no content funnel, no platform-specific…
tycho music video complete history: visual storytelling through the medium
Scott Hansen has described himself, in many public contexts, as someone who thinks primarily in images. He trained as a graphic designer, built his public identity…
tycho on youtube: a complete history and analysis
There is a particular kind of YouTube video that became almost archetypal in the early 2010s: an unnamed person uploads a nature montage — autumn leaves, a coastal…
tycho's music videos and visual production: a complete catalog
From the earliest days of the project, Tycho has never been only music. Scott Hansen's parallel identity as the graphic designer ISO50 means that every Tycho release…